The ArrowBar is a new gluten-free, all-natural, high performance energy bar, developed by athletes for athletes and active people, that provides a filling, 200-calorie boost of quick and long-lasting energy. The ArrowBar is now offered in two flavors - Chocolate Chip and Cinnamon Honey Oat - and are available for purchase online at www.ArrowBar.com. Bars are available in boxes of 12 for $20.99.
Isner and Johnson are eating the ArrowBar while training and competing at Wimbledon this week. Isner is the top-ranked American player on the ATP World Tour, a member of the U.S. Davis Cup team since 2010, a member of the 2012 U.S. Olympic team and a Top 20 player since 2010. Johnson was a member of the 2015 U.S. Davis Cup team, a two-time NCAA singles champion and is expected to be nominated for the U.S. Olympic Team that will compete in Rio this summer.
"Many people know me as a pro tennis player but most don't know that I am an avid golfer, basketball player and fisherman who loves to be active," said Isner. "No matter what my days calls for, there's one thing I always lean on to keep my energy level high - ArrowBar. I truly believe that anyone who is active and cares about what they put in their body will love the long lasting energy and great taste of ArrowBars."
"The ArrowBar gives me the nutrients I need without comprising taste," said Johnson. "There's nothing better on the market than ArrowBar. When I am looking for the competitive edge I need, there is only one thing I reach for."
Blake and Russell, who combined to play 31 years on the ATP World Tour, were instrumental in the initial creation of the bar. Russell, who played on the ATP World Tour until age 37, was known for his fitness and diet and personally provided consultation about the nutritional composition of the product, testing the bars in practice and competition at the end of his ATP career. Blake, the former U.S. Davis Cup star and former world No. 4, was also involved in the early testing of ArrowBar, also using the product while training and competing in the New York City Marathon in 2015.
"ArrowBar is the only nutrition bar designed for athletes by athletes - it tastes great, has all natural ingredients and is easy to digest, since it is Gluten-free," said Russell, who said he tried every nutrition bar imaginable during his 17-year professional tennis career. "Whether I am deep in the fifth set, crushing a gym workout, or just looking for a nutritious, great tasting snack, ArrowBar provides the energy and nutrients my body needs."
Said Blake, "I wish the ArrowBar had been developed sooner because I trust the process with which it is made. The ingredients are natural and beneficial to any athlete or anyone looking for nutrients to help get them through the day. It helps me still when I work out, play tennis, play golf, or just run around with my kids. It's not a bar that I feel like I'm forcing down either. The taste makes it so easy to eat the bars on a daily basis."
The ArrowBar name comes from founding partner Mark Arrowsmith, a former University of Miami tennis player who is now the Director of Tennis at the Eagle Landing Country Club in Orange Park, Florida just outside of Jacksonville where he also runs an annual $10,000 USTA Pro Circuit men's Futures-level professional tennis tournament. Arrowsmith and two other University of Miami varsity athletes - tennis player Andrew Golub and baseball player Rob Goldberg - are the founding partners of the company. Golub was a four-year varsity tennis player for the Hurricanes - and voted captain of the team on two occasions - and now runs Golub Tennis, one of the most successful tennis academies in Florida, helping more than 120 players earn college scholarships. Goldberg, a varsity baseball player at Miami, received both his Bachelor's Degree and Law Degree in Coral Gables. He has worked in numerous projects in commercial real estate and advertising.
Said Arrowsmith, "As a former player and coach, I was always aware of the lack of options for athletes who wanted long lasting energy without chalky aftertastes or having to choke down something that didn't taste good. While playing college tennis our options were very limited, and it seemed like the options hadn't improved much since. That is why we set out to create an energy bar that simply does what it says; provide sustained energy while tasting great. I believe that anyone who demands results from their active lifestyle will love ArrowBars.
Said Golub, "From playing at a high collegiate level myself to talking to high level professional tennis players, I knew there was a need for a clean energy source during competition. The goal was to create a product that was easy to eat, that wouldn't fall apart or melt in your bag and that wouldn't be tough to digest and sticky on your hands. We accomplished all of those things with ArrowBar and kept the label extremely clean. As a team, we are all very proud to bring this bar to the market and we know this is a need for all active people"
Said Goldberg, "While I do not play competitive sports any longer, my health and staying active are both very important to me. I had always felt that I did not have a good option when it came to the nutrition bars on the market, whether it be prior to a workout or to just get through a long night at the office. When my friends told me five years ago that they noticed the same problem with the people they coach we all agreed that there must be a way to provide a better option, and with that ArrowBar was born. It has been a long road, but it is because we did not want to go to the public with anything less than what we believe to be the best that we can provide. We are very happy with the product that we have created and we know that everyone else will be as well. We couldn't be happier to launch ArrowBar to the world."